CXBOX: When studio crew coordination becomes the biggest variable in production quality, the answer is automation.

Studio shoots waste hours on repetition — same camera move, same lighting cue, again and again until the crew gets it right. I built CXBOX to solve that: one central controller that runs pre-programmed motion profiles across gimbals, focus motors, and lights. Set it once, repeat it perfectly.

• The firmware: I designed the logic, then had AI help write a custom C++ ESP32 core. It coordinates gimbals, focus, and lighting in sync — no lag, no guessing. Any motion sequence can be saved and played back exactly, take after take.
• Hardware is commodity, logic is not: Clients buy cheap local components and assemble their own units. I sell the firmware license — the part that makes it actually work. No factory, no logistics.
• Web-Serial Integration: Clients simply plug their assembled DIY devices into a PC, and the browser automatically diagnoses, flashes the firmware, and licenses the hardware instantly—no third-party software installation required.
• Parallel Roadmap (The Maker Ecosystem): Parallel to the specialized cinema B2B business, my long-term roadmap focuses on nurturing a global DIY community. The CXBOX Web Lab is evolving into a decentralized "Firmware Marketplace" where developers can publish and monetize their own code. By empowering the community, we are creating a new economy where users can instantly discover and flash practical, life-enhancing firmware into their cheap local hardware.
• Deployment & Automation: Project repository is ready. Upon testing completion, the system operates almost entirely autonomously, eliminating dependency on manual human labor.

Status

Field-Tested & Ready

Timeline

6 Months (Self-Funded)

Role

100% Solo Creator

┌──────────────────────────────────────┐
│        CXBOX MASTER (ESP32-S3)       │
│  ┌──────────┐ ┌────────┐ ┌────────┐  │
│  │ Xbox BLE │ │ Engine │ │ ESP-NOW│  │
│  └────┬─────┘ └────┬───┘ └────┬───┘  │
└───────┼────────────┼──────────┼──────┘
        ▼            ▼          ▼
┌──────────────┐     ┌──────────────┐
│ GIMBAL UNIT  │     │ CAMERA UNIT  │
│ (HC_GIMBAL)  │     │  (HC_CAM)    │
└──────────────┘     └──────────────┘
                                    

Interactive Video - Playable Development

Section: Concept art - video creative, UX, Technical Development.

Spotify wanted an ad that felt like the product itself — pick your genre, get a track. Interactive at its most direct.

KEY RESULTS

Digital interaction

over ~220%/ target

Download

147% over target

I was brought in to do something else entirely — set up a design production and workflow system for their marketing operations. Task management, process structure, the kind of operational work I'd done many times before.

The reality on the ground was different. Savills runs a tightly unified global system across multiple markets, and data security isn't just a policy — in some contexts it's a hard operational constraint. The existing team, the volume of work, the way tasks were already being handed off — all of it was deeply embedded in that system. Any reform plan that didn't first become part of how they already worked wasn't going to land. It was clear early on.

The cleanest decision for both sides was to stop and step back. We agreed on that, and it was the right call.

What happened next wasn't planned. The 30th anniversary project came up — outside my original scope, outside my usual domain — and my colleagues and I put real effort into it anyway. It turned into a proper case study. A good one. That's the context. The work below happened in spite of it.

Savills 30th Anniversary - Market Review

Working with Savills meant one thing: understand the room before touching the brief. Their brand has 30 years of weight behind it. My job was to translate that — not decorate it.

This wasn't my brief to begin with. But when the 30th anniversary project landed in front of us, I treated it the same way I'd treat anything I actually cared about.

No chasing a "wow moment." No expensive set pieces. I stripped the visual system down to one strong focal point and gave the rest of the space back to the people in the room — who, at a C-suite event, are the whole point.

My rule for events with 30%+ senior leadership: one anchor, clean presentations, serious hospitality. The prestige is already there — in the venue, the guest list, the suits. Stage props compete with that, they don't add to it.

Audience

C-Suite Executives, Major Corporations

Redefining Fintech Visual Language.

This project is a strategic collaboration between Trusting Social AI and TPBank.

Below is my comprehensive logo development process, encompassing a unified design language system - from brand identity to marketing visuals and brand voice (visual communication) - ensuring consistency across Brand, UI/UX, and Animation.

CONCEPT: THE "E" EVOLUTION

The "e" symbol is the core identity, meticulously crafted on a precision geometric grid to ensure perfect balance and scalability.

Originating from a primitive concept of three distinct dots, the animation intuitively visualizes their convergence into the 'E' form. This efficient blend of shape and motion is designed for future scalability, allowing for lightweight conversion into code-based formats like JSON (Lottie) for seamless web-app integration.

COLOR STRATEGY

Following the 60-30-10 rule, the palette uses a deep Navy and Light Blue foundation. Secondary tones are integrated to provide visual depth, akin to the layers of a fine art painting.

Brand VISUAL & VERBAL DIRECTION

Brand shape consistency creates an unmistakable presence, ensuring distinctiveness in a crowded market. However, the visual concept is more than just aesthetics; it is a strict minimalist philosophy, derived directly from the logo’s geometry to dictate a unified brand language.

Personal tech objects serve as the visual anchor, but they also define our Copywriting Tone. We speak the language of "digital natives" - those seeking pragmatic installment solutions. Our voice is as sleek, functional, and direct as the devices they hold.

I enforced a modern, authentic creative direction to reject the sterile artificiality of traditional banking. Staged, emotionless stock imagery and robotic corporate jargon are the antitheses of the brand I created. We don't just "show" differently; we "speak" differently - humanizing finance through the intersection of cutting-edge technology and real-life relatability.

Interact with Ads to choose your own dating ending with Tinder.

OVERVIEW

One of the Playable Ads I have developed (At Shuttlerock). Personally led and hands-on executed as Art Director.

ROLE

• Art Director - creative leadership and quality supervision.
• Hands-on execution - interaction logic and visual polish.

OBJECTIVE

Deliver a fresh and exciting interactive experience to boost brand awareness, produced with rigor to elevate credibility and build widespread user trust.

INTERACTION FLOW

• Follow on-screen guidance to make decisions.
• Conclude your own story based on choices.

Tip: Try interacting in the left column on desktop or below on mobile.

Marketing Campaign (Singapore)

Project executed at Filament Agency Singapore

Brief: Customers earn free KrisFlyer miles based on their electricity consumption (kW used).

The Challenge: Developing a visual concept that effectively bridges the gap between two unrelated ideas: electricity usage and free travel miles.

My Key Visual Solution: I proposed a concept integrating:

• Electrical appliances.
• Flight and travel imagery.
• Target Persona: Young, dynamic, modern, and high-income individuals.
• Execution: The combination required animation to create a seamless flow between these elements.

Results:

My Role & Responsibilities:

• Developed the handcrafted concept, transitioning from static Key Visual (KV) design to full Animation.
• Supervised design quality and provided creative direction to the design team.
• Managed revisions and adaptation for various assets including print materials and microsite design.

• Pitch Win: The client was delighted with the proposed direction, securing the project.
• Cost Efficiency: The production approach was optimized and feasible, saving costs for the client.
• Performance: Achieved 500 signups in just 2 weeks, with digital engagement rates exceeding expectations by 200%.

Performance-Driven Motion Graphics

Motion work across Tech, Fintech, FMCG, and Entertainment — built for performance, not just looks. I came up through fine arts and learned the technical side hands-on. That means I can see what's wrong in a timeline without asking someone to explain it.

Years of campaign work taught me that motion follows the same logic as music — it's layered, timed, and structural. I run a 5-level motion framework: no dead air, no random effects, no padding. Every second earns its place.

See how it runs in practice below.